Attorney at Law | Legal Services

Our Social Proof: Legal Brand Awareness in Dallas-Fort Worth

When a growing law firm sought to stand out in the ultra-competitive Dallas-Fort Worth market, Elevation CAM launched a fully integrated media campaign across radio, daytime television, and Connected TV—supplemented by custom video creative and targeted social support. The results were immediately felt: the firm’s ads reached thousands of listeners and viewers each week, including premium placements during Dallas Mavericks NBA broadcasts. Across the city, colleagues, clients, and peers consistently remarked, “I saw your commercial!” and “I heard your ad!”—proof that the campaign dramatically elevated the firm’s visibility and positioned its attorneys as recognized leaders in the market. With Elevation CAM, brand presence moved from background noise to top-of-mind awareness, creating opportunities for future growth and credibility in a crowded space.

CASE STUDY: The Law Office 

Objective:
Elevate brand presence and drive new client intakes across Dallas-Fort Worth.

Tactics Deployed:

• Targeted Radio, Daytime TV, and Connected TV (CTV) campaigns
  (including premium bonus placements during Dallas Mavericks NBA broadcasts)

• Custom video creative and supporting organic social content

Highlights:

• Significant boost in firm visibility and top-of-mind awareness throughout the Dallas-Fort Worth market

• 100+ radio commercials aired monthly and 15+ TV spots per week—consistently reaching target audiences during high-engagement hours

• Featured ad placements during Dallas Mavericks games—delivering premium exposure in a high-profile environment

• Noticeable uptick in new client inquiries and referral conversations directly attributed to campaign visibility

• Consistent feedback from both existing and prospective clients referencing campaign ads seen or heard across media channels

• Strengthened brand authority and trust—positioning the firm as a go-to legal resource in a highly competitive market

What This Means:

An integrated, multi-channel media strategy delivers more than impressions—it creates real, measurable growth for legal practices. Elevation CAM helps law firms move from being “just another option” to becoming the firm that clients remember and call first.