Professional Home Services

Our Social Proof: HVAC Visibility & Lead Growth in DFW

When a local HVAC company needed to break through the noise in Dallas-Fort Worth—one of the largest and most competitive home services markets in the country—they turned to Elevation CAM for help. We built a digital-first strategy using programmatic display, retargeting, and targeted email marketing campaigns designed to reach homeowners at the exact moment they needed heating or cooling services. Within days, the company’s brand started showing up across top local websites, streaming platforms, and in social feeds—right alongside nationally known brands. Calls and online quote requests increased, and customers regularly mentioned seeing the company’s ads online before reaching out. With Elevation CAM, the contractor moved from being “just another option” to a name that Dallas homeowners recognized and trusted—driving real leads and building a foundation for year-round growth.

CASE STUDY: Dallas-Fort Worth HVAC Contractor

Objective:
Increase inbound service requests and local brand awareness in a highly competitive market.

Tactics Deployed:

• Programmatic Display & Retargeting (served on local news, weather, and home improvement sites)

• Targeted Email Marketing Ads (Deliver and re-deliver)

• Geo-fencing and seasonal offer creative (targeted by zip code and neighborhoods)

Highlights:

• Immediate rise in website visits and quote requests during the campaign’s first 30 days

• Company’s ads appeared on premium local and national platforms—outpacing many larger competitors

• Customers frequently referenced seeing the ads online (received two actual phone calls within first 24 hours!)

• Noticeable increase in service calls during peak heat and cold snaps

• Strengthened brand recall and preference, positioning the contractor as a top choice in DFW

What This Means:
A strategic digital campaign—customized for the home services market—can help even local HVAC businesses compete at a national level, turning advertising into real leads and future customer loyalty.